The fast growth of China’s economy, the progress made since joining the WTO, and the population of over 1.3 billion people has resulted in significant business opportunities. These opportunities have attracted many international companies who are seeking to become part of the biggest market in the world. Whilst the challenges of entering this market are formidable and requires extensive market research and partnering with the appropriate local company. Companies who have limited resources and little knowledge about the market would face barriers in this complex business environment

• Fastest growing economy bringing significant market opportunities
• Huge potential for competitive products
• Demanded for new technologies

• Language barriers
• Way of doing and thinking differences
• Crucial to find a suitable local partner